EY (formerly Ernst & Young) is a global professional services firm. Rostrum started working for EY’s Fraud, Investigations and Dispute Services (FIDS) team in March 2011

The Brief

We were engaged to develop a fresh, creative approach to help EY gain share of voice on the hot topic of the incoming UK Bribery Act. Prior to Rostrum’s appointment, the in-house PR and marketing team at EY had shied away from agency assistance and did everything in house. Our first challenge was to reassure the in-house PR team that we were there to supplement and support their work rather than disrupt the balance.

The Campaign

We knew that there was a “data vacuum” around the Bribery Act; no one knew what impact it might have on UK business. Rostrum therefore used desk research to look at the best precedent for the Bribery Act’s potential impact – the US “Foreign and Corrupt Practices Act” – to predict which UK sectors would be most affected by the new rules.

The Results

Our subsequent news release – “Oil & Gas to be hardest hit by Bribery Act” – ran as a page 3 exclusive in the Financial Times and generated multiple further national, broadcast and trade press opportunities.

Following on from the initial Bribery Act campaign, Rostrum also developed the “Investigations Index” for EY’s fraud team – a desk research study into which sectors of the UK market have been fined and censured most in the preceding six months. This piece of work has been regularly covered by the Financial Times and The Times.

EY now uses Rostrum to support not just FIDS, but across the firm in practice areas as diverse as Transaction Services, Diversity and Inclusiveness, Financial Services and Entrepreneurship. We are used by EY as a “thought partner” – helping the firm to develop strategic campaigns which have a high impact with the media.

“EY has expanded the scope of our work with Rostrum because of the agency’s knowledge of us as a firm and their proactive, intelligent approach to the briefs we’ve given them. Rostrum is a trusted agency partner for EY and we get consistently positive activity and results from working together.”

Vicky Conybeer
Head of Media Relations, EY