EY’s #24HLondon campaign was highly commended at the 2017 B2B Marketing Awards in the “Best Use of Thought Leadership” category, which was great news for Rostrum as this is a campaign we designed and delivered with EY and London First.
The #24HLondon campaign quantifies London’s night time economy’s current contribution to the city’s overall GDP and tracked its potential for growth by the end of the next decade – predicted to rise to £30bn by 2030. Rostrum worked with Communications and Marketing teams at EY, London First, TfL and Greater London Authority (GLA) to maximise the scope and reach of the campaign. Videos, gifs, whitepapers and a new website were created to support the launch and coverage was generated in the Financial Times, The Guardian and City AM. The hashtag #24HLondon reached over 100,000 Twitter users, and nearly 240,000 impressions within the first 24 hours of launch.
24 Hour London was great fun to work on with EY and London First and we’re pleased to see it’s continuing to attract the industry’s attention. If you’d like to work with Rostrum, we’d love to hear from you. Please get in touch here.