We’ve got 99 problems but this list ain’t one
A great result for the agency this week as Rostrum climbed the PR Week Top 150 table to number 99. The league table ranks the performance of PR agencies within the UK based on fee income, as well as looking at staff numbers and revenue per employee.
It’s been a fantastic year for Rostrum with growth across the whole agency. We’ve worked on several exciting projects including Sodexo’s Brand Loyalty Index, Premier League naming rights with Duff & Phelps and Legal & General’s Silver Spenders report to name a few. There’s also been time to invest heavily in our team. We created a number of new roles and introduced new employee benefits – including unlimited holiday for long-term employees. It’s always encouraging to see the hard work within the agency recognised and we’re optimistic for the year ahead.
If you’re interested in working with Rostrum please get in touch at firstname.lastname@example.org. Or, if you’re interested in working at Rostrum drop us your CV and cover letter to email@example.com
Unlimited Holiday – why?
I’m pleased at how much positive feedback our post about the introduction of Unlimited Holiday at Rostrum received. When I’ve spoken to people outside the agency about it, their reactions have usually been positive, but always surprised – especially when we confirm we do mean paid holiday.
So why did we decide to introduce this? Well, there are a few reasons.
Firstly, if you’ve been at Rostrum for three years, it means you’re pretty good at your job, you’re certainly a nice person and you’ll have earned our trust. So that means we want you to stick around. And since we trust you, we don’t want you to feel an urgency to spend your holiday days, or to ‘waste’ them on personal appointments. If you have as many days off as you need, then that’s better for us and for you.
Secondly, as I said, you’ve earned our trust. You probably work more hours than you’re contracted to (although we never expect you to), so you’re not going to abuse the benefit. And if you need a day off, you can take it in the confidence that it won’t affect your holiday plans.
Thirdly, anyone who runs a business will tell you that employee retention has a vital role to play in its success – so, when the right people come on-board, we definitely want to keep them. And the best way to do that is by launching innovative rewards and benefits that complement our unwavering focus on training and development, career planning and employee wellbeing.
So that’s it. That’s why we did it. It’s definitely an experiment. It’s certainly exciting. And we hope it works out well.
Rostrum boosts its employee benefits with addition of Unlimited Holiday
You’ll always get some people warning about having too much of a good thing – but at Rostrum, we’re not those people. When we decided to update our employee benefits, we thought: what would be even better than giving our employees six weeks of paid holiday each year? And the answer was: how about unlimited holiday each year, for them to use as they see fit?
Now, we couldn’t offer this perk to everyone – not yet. We still have a business to run, and we wanted to see how it would work in practice before rolling it out to the whole team. But we’re currently offering Unlimited Holiday to anyone who has been with us for more than three years – so, a select demographic, but one that is steadily growing.
And, so far, so good. Whereas people used to worry about ‘wasting’ their precious holiday when out-of-town friends come to visit – or to take a few days off for some winter sun – they can now relax and enjoy some hard-earned R&R when it suits them the most.
This latest benefit is just another way that we treat our employees like adults. And in some ways, that’s almost as exciting as the idea of unlimited holiday – the fact that we have a team of honest, hard-working and responsible employees that we can trust. While Unlimited Holiday may be a great benefit for them, it’s nothing compared to the benefits that they bring to Rostrum – and our clients – every single day.
Premiership stadium naming rights – Game On!
We’ve been working closely with our client Duff & Phelps, the premier valuations and financial advisory firm, to launch a new study into the value of stadium naming rights in the Premier League.
Rostrum helped to build a narrative around a ‘Stadium Naming Rights League’. This involved ranking clubs by the potential value of their stadium brand, with Manchester United’s Old Trafford topping the list.
The research has been a big hit with the press, and has currently been featured on Sky Sports, TalkSport, The Sun, MailOnline, Daily Mirror, City AM and hundreds of regional titles.
Rostrum and Neujuice accelerate Maistro rebrand
It’s been a great start to the year for us here at Rostrum. We’re only a month in and we’ve already delivered a number of new and exciting projects for our clients. Notably, last month Rostrum delivered the final stages of a major rebrand we have been working on with the procurement group now known as Maistro Plc.
Working with design agency Neujuice, Rostrum oversaw the transition of Blur Group into Maistro, providing expertise and support on renaming, brand identity development and digital design services.
Sandra Chavasse, Head of Marketing & Communications at Maistro, had kind words to say about the Rostrum approach:
“The results-driven approach, tailored support and exceptional commitment both Rostrum and Neujuice showed throughout our project allowed us to meet incredibly tight timescales. The new brand reflects our continued commitment to help companies buy, sell and deliver complex business services in an increasingly digital world.”
With the rebrand complete, we’re now rolling out the PR and content strategy to introduce Maistro to the UK market and the media, and Rostrum’s Corporate team is confident that Maistro will be well-received as we bring the new brand to market.
Rostrum welcomes Grant Bather to the team
The Rostrum team continues to grow, with Grant Bather joining us as Senior Media Relations Consultant. Grant will be working across our financial and professional services clients on media relations, content and social media strategy.
Grant has 12 years’ experience in financial services and has worked in both journalism and PR. He started his career as a journalist at Mortgage Introducer magazine and has also held inhouse roles at Virgin Money, Nest and Aviva Investors.
We’re confident that Grant will add depth and experience to the Rostrum team and we remain on the lookout for the best and brightest talent in the industry as we continue to grow the agency.
If you’d like to become a client, please get in touch – firstname.lastname@example.org.
EY #24HLondon campaign highly commended at B2B marketing awards
EY’s #24HLondon campaign was highly commended at the 2017 B2B Marketing Awards in the “Best Use of Thought Leadership” category, which was great news for Rostrum as this is a campaign we designed and delivered with EY and London First.
The #24HLondon campaign quantifies London’s night time economy’s current contribution to the city’s overall GDP and tracked its potential for growth by the end of the next decade – predicted to rise to £30bn by 2030. Rostrum worked with Communications and Marketing teams at EY, London First, TfL and Greater London Authority (GLA) to maximise the scope and reach of the campaign. Videos, gifs, whitepapers and a new website were created to support the launch and coverage was generated in the Financial Times, The Guardian and City AM. The hashtag #24HLondon reached over 100,000 Twitter users, and nearly 240,000 impressions within the first 24 hours of launch.
24 Hour London was great fun to work on with EY and London First and we’re pleased to see it’s continuing to attract the industry’s attention. If you’d like to work with Rostrum, we’d love to hear from you. Please get in touch here.
Mental Health – Let’s talk about it
Last week I attended Legal & General’s inaugural mental health forum at Twickenham Stadium. The insurer has been running a campaign since May entitled ‘Not a Red Card’, which aims to tackle the stigma associated with discussing mental health issues in the workplace.
By using sport and physical health as key themes, the company is encouraging both employers and employees to approach mental health issues as ‘a team’, so that no one feels like they need to struggle alone. The event was chaired by sports presenter Gabby Logan and featured talks from the world of business and sport including Olympic Gold medallist Helen Richardson-Walsh and journalist Alistair Campbell.
Listening to the speakers was really inspiring and I was especially excited about meeting Alistair Campbell, who I have admired for a long time. He spoke about the time when, during his interview, he told Tony Blair that he had suffered from a breakdown. He said that Tony’s reply was simply: “If it doesn’t bother you, it doesn’t bother me.” A great attitude, not just from a potential PM, but also an employer.
2017 will be remembered for many things, some good and some bad, but it will definitely be remembered fondly for the focus it has given to mental health. This was the year that the Royals first started to talk about mental health, and also when the PM Theresa May ordered the ‘Thriving in Work’ report, which looks at what employers are doing to address the mental health needs of their staff. The report found that 300,000 people with a long-term health problem lose their jobs every year, which is 50% higher than those with physical health conditions.
For me, mental health has always been personal and it has been a privilege to work on the campaign with Legal & General this year. Having more and more business leaders, journalists and celebrities shining a spotlight on mental health will help break the taboo and encourage conversations to take place in offices up and down the country.
The following organisations offer free and confidential support over the phone:
Samaritans – 116 123. Round the clock support, every day of the year
Mind – 0300 123 3393, 9am – 6pm, Mon – Fri (except Bank Holidays). Advises on a range of mental health issues
Young Minds – 0808 802 5544, 9.30am – 4pm, Mon – Fri. Supports parents and carers worried about a child’s welfare
The Mix – 0808 808 4994, 2pm – 11pm, Mon – Sun. Helpline for people under the age of 25
Rostrum ‘unthinks money’ by securing PR and influencer brief with ING-backed Yolt
The team at Rostrum is excited to reveal that we have been working on the launch of Yolt, the smart money management app from leading European bank, ING. Yolt allows users to view all of their accounts and credit cards in one place and shows consumers which brands/aspects of life they spend the most on.
Rostrum started working with Yolt in May ahead of the app’s June launch. In the lead up to the launch we worked to secure both traditional PR and influencer-led coverage for the app, gaining hits in publications such as The Sun, City A.M. and CNBC as well as with key influencers in the personal finance and consumer tech spaces.
Since the launch we’ve been working hard to create exciting and interesting consumer-focused stories for Yolt exploring how the nation spends its money. We’ve covered everything from how much we spend on dating to the realities of saving to buy a property in the capital (you’ll actually need to cut back on 19,377 avocados on toast to afford a deposit!) and there’s much more in the pipeline.
Yolt is making a real impact in the London fintech scene and Rostrum can’t wait to launch more consumer campaigns for Yolt that encourage users to unthink money.
If you’re interested in working with Rostrum, feel free to get in touch.
“I drink and I know things”: What businesses can learn from the Game of Thrones fandom
In case you’re not aware, a new season of a little TV show called Game of Thrones began earlier this month. People seem quite excited about it, which is something I witnessed first-hand when commuting home. At Liverpool Street, a rather gruff announcement came on warning about using the same card to touch in and out at the barriers. At the end of the announcement, instead of the usual bing-bong, the theme tune from the series played. Obviously, the people at TFL were excited about season seven too.
But this got me thinking, isn’t it impressive that a show like Game of Thrones can have that impact on people? Someone went out of their way to record a Westeros-styled warning for the rush hour commuters. With a station like Liverpool Street, this public service announcement had the opportunity to reach hundreds of people – thousands if the announcement was repeated.
It’s not the first-time brands have been able to influence consumers to provide free marketing, however there is usually some form of personal benefit to the customer. Whether it is receiving a personalised jar of marmite or a limited-edition t-shirt with a purchase, consumers often need some reward to promote a brand.
However, Game of Thrones is different. Customers get no direct benefit from promoting the show; they simply want to be associated with the brand. They promote the show because want to be involved in the ideas and themes that make up the programme. This creates a great promotional tool and continues to draw newcomers to the franchise.
The emotional connection that people have with Game of Thrones is a great lesson for businesses. If a company can extend its offering beyond a product alone – so that it represents the values and ethics that people support – consumers are more willing to buy into the brand. If a business can go even further and create a compelling personality, customers will engage with them on a deeper level. They will tweet, comment or talk about the business because of the emotional connection created between the company and consumer.
This doesn’t happen overnight though. Just like any good TV show, a business needs to engage with customers on a regular basis and not focus all their efforts on the first interaction. Only through consistent communication can a business ensure that its brand loyalty is top notch and that customers see the company as an extension of their life.
The popularity of shows like Game of Thrones provides a great example of how people like getting involved in a brand, regardless of their various backgrounds, experiences and cultures. If a business can replicate that appeal with its customer base, the outcome can be hugely beneficial. Engaging communication and a charismatic image are key, and these are only achieved through consistent engagement with the customer.
What do you think? Are you excited about series seven of Game of Thrones? Let us know in the comments below or feel free to tweet us @RostrumAgency