Rostrum ‘unthinks money’ by securing PR and influencer brief with ING-backed Yolt

The team at Rostrum is excited to reveal that we have been working on the launch of Yolt, the smart money management app from leading European bank, ING. Yolt allows users to view all of their accounts and credit cards in one place and shows consumers which brands/aspects of life they spend the most on.

Rostrum started working with Yolt in May ahead of the app’s June launch. In the lead up to the launch we worked to secure both traditional PR and influencer-led coverage for the app, gaining hits in publications such as The Sun, City A.M. and CNBC as well as with key influencers in the personal finance and consumer tech spaces.

 Since the launch we’ve been working hard to create exciting and interesting consumer-focused stories for Yolt exploring how the nation spends its money. We’ve covered everything from how much we spend on dating to the realities of saving to buy a property in the capital (you’ll actually need to cut back on 19,377 avocados on toast to afford a deposit!) and there’s much more in the pipeline.

Yolt is making a real impact in the London fintech scene and Rostrum can’t wait to launch more consumer campaigns for Yolt that encourage users to unthink money.

If you’re interested in working with Rostrum, feel free to get in touch.

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