Account Director Holly Tyzack answers some Frequently Asked Questions (FAQ) on the differences between B2B and B2C content marketing

Account Director Holly Tyzack answers some Frequently Asked Questions (FAQ) on the differences between B2B and B2C content marketing

Q. First of all, why should any business consider content marketing as part of their sales strategy? A. Whether it is B2B or B2C, content marketing can help to attract and retain customers by creating relevant and, most importantly, valuable content that influences customer behaviour. As a result, a recent infographic by Entrepreneur revealed that […]

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